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[Subject: Advertising & Public Relations]

- Partie du public que l'on veut atteindre par la publicité ou à laquelle on destine un produit (donc distinguer "cible publicitaire" et "cible marketing"). Le "coeur de cible" est constitué par le segment potentiellement le plus à même de réagir positivement. La cible peut être soit le consommateur, soit le prescripteur, soit le vendeur lui-même

Translated by: GIANNI GAVIOLI

Translated in 9 languages

[Subject: Indoor Games & Amusements]

Translated in 7 languages

[Subject: General Management, Quality Assurance]

Translated by: DAVID LAURENT

Translated in 6 languages

[Subject: Medical Sciences, Medicine]

Translated in 3 languages

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